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Who Will Shine on the Red Carpet? – 2012 Eloqua Markie Finalists Announced
Eloqua just announced the 2012 Markie finalists! For those of you not EloQueens and EloKings, the Markies are much-coveted awards in the Eloqua community given annually at the Eloqua Experience user...
View ArticleFour Steps to Effective and Meaningful Business Development
This post is from David Lieberman, Demandbase’s VP of Business Development When establishing new partnerships, the involvement of Business Development teams often decreases after initial launch, often...
View ArticleSynonyms for an Eloqua Markie Award Winner: Progressive, Visionary, Mover,...
Posted on behalf of author Amit Varshneya, Demandbase VP of Strategic Services who is attending the annual Eloqua Experience user conference in Orlando, Florida. Are you a Marketing Visionary? Tonight...
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Understanding Digital Customers: Common Traits to Know
This is a guest post by Demandbase customer Hassan Bawab. Hassan is the Founder and CEO of Magic Logix, an interactive digital marketing agency in Dallas, TX. Magic Logix combines dynamic website...
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Demandbase at the GAUGE Google Analytics Conference
Demandbase was a winner at the recent GAUGE (Google Analytics Users’ Great Event) Hack Night & Google Analytics Application Showcase at the Boston 2012 GAUGE conference. Congrats to all the...
View ArticlePodcast Show – Interview with David Lewis, author of “Manufacturing Demand”
Get the latest podcast show from iTunes here: http://itunes.apple.com/us/podcast/the-b2b-marketing-podcast/id545391010 Below are the show notes: This show was recorded onsite recently at Eloqua...
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What’s next for Marketing Automation in 2013?
As I approach my seventh year as a Marketing Automation professional (gulp), I realize how much the industry, tools and my own skill set have evolved. With all these changes and advancements, one thing...
View Article4 Key Predictions for 2013 from 3 Top Marketing Automation Experts
What does the future hold for marketing automation tools and the companies using them? Who better to answer this question than executives from three of the market leaders in the marketing automation...
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Our Support for Girls’ Education Around the World
This post is from David Lieberman, Demandbase’s VP of Business Development. As we were establishing our culture early in our company’s development, giving back to those less fortunate than us emerged...
View ArticleDemandbase Technology Summit- Technology Driven Marketing Innovation
Demandbase is hosting our first ever technology summit January 24th 2013 in San Francisco to bring together the brightest and most innovative marketing technologists around….Demandbase customers. The...
View ArticleBest Apology Ever
We have all had those moments, when an email goes out that maybe shouldn’t have. The difference when you are a marketer is that it sometimes goes out to a few thousand people. Or in this case, the...
View ArticleBecoming a Data-Driven Marketer – And Three Discoveries from my Journey
This post is from Amy Holtzman, Demandbase Senior Marketing Manager. Prior to joining the marketing team at Demandbase, the majority of my career had been spent working on B2B publications at media...
View ArticleWhat’s Big Data Got To Do With It?
Latest Podcast show available on iTunes now: https://itunes.apple.com/us/podcast/the-b2b-marketing-podcast/id545391010 Jason and Amit talk about Big Data and what it means for B2B Marketers. Big Data...
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